Ad Clutter Abounds
Did you know that the typical fall fashion magazine requires readers to flip through 128 pages before finding the first feature article? How about this: In 1965, the typical news sound bite lasted 45 seconds. By the year 2,000 it had dropped to 8 seconds. Ad clutter has increased annually since 1985 and has now exceeded the over-whelming level for many viewers.
Labels: advertising, clutter, information overload, magazines, marketing
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