Too Much Catalog Information

In this age of high-speed Internet connections, catalog companies in the U.S. annually mail more than 19 billion catalogs, consuming nearly four million tons of paper. The quality as well as availability of recycled paper has improved, but the majority of catalogers, among them J. Crew, J.C. Penney, and L.L. Bean, still use only virgin paper. What a waste, for everyone and everything.