Too Many Choices!

If making product purchases was as simple as choosing supermarket items, we could all cope. But the tyranny of choice extends to large products, as well as services like insurance, retirement options, investments, and frequent flyer programs.

By the time we absorb all the rules and regulations, we heap on more stress to our already stretched-thin composure. I recommend that you judge the merits of any product or service on two criteria:

(1) the intended benefit, and

(2) the ease with which we can understand and enjoy those benefits.