Junk Mail May Never Die

Louise Story, writing in the New York Times, sheds light on why in the age of the Internet and email, junk mail is proliferating:

“United States Postal Service says marketers sent more than 114 billion pieces of direct mail, increase of about 15 percent from five years ago; volume of bulk mail, which is all direct mail, exceeded first class in last year; advertisers like it that mail ads, which do not get snagged in spam filters, can be aimed at just right customers and be monitored for effectiveness; those traits are increasingly important to companies as they target American public into finer and finer categories; some advertising executives comments.”