Junk Mail May Never Die

Louise Story, writing in the New York Times, sheds light on why in the age of the Internet and email, junk mail is proliferating:

“United States Postal Service says marketers sent more than 114 billion pieces of direct mail, increase of about 15 percent from five years ago; volume of bulk mail, which is all direct mail, exceeded first class in last year; advertisers like it that mail ads, which do not get snagged in spam filters, can be aimed at just right customers and be monitored for effectiveness; those traits are increasingly important to companies as they target American public into finer and finer categories; some advertising executives comments.”

Info that Nobody Wants

A study by conducted Commtouch indicates that most spam originates from websites hosted in countries outside the U.S. Pharmaceutical drugs are most advertised, with Viagra the leading the way.

The recipients of these largely unwanted messages are nearly all in the U.S. Meanwhile, despite filters and spaminators, the pace of spam is accelerating . The aggregate number of unique spam outbreaks per day has been rising for for more than five years.