Twelve Years of Inundation

"The average Fortune 1000 worker already is sending and receiving approximately 178 messages and documents each day, according to a study, "Managing Corporate Communications in the Information Age." (Boles, 1997 “Help! Information overload.” Workforce Magazine)

Magazines Come and Go

Watsonville, CA - “Hundreds of new magazines are launched every year in the United States and Canada but most cover the same topics as what's already available on the newsstand,” according to a study by Wooden Horse Publishing reveals.
"Magazine publishers seem content to follow each other like lemmings," remarked Meg Weaver, owner of the Wooden Horse Magazines Database, an online magazine resource for publicists, writers and researchers with information on over 2,000 US and Canadian consumer and trade publications. "And over the proverbial cliff most of them go as 60% of all new magazines fail in the first year."

Ad Clutter Abounds

Did you know that the typical fall fashion magazine requires readers to flip through 128 pages before finding the first feature article? How about this: In 1965, the typical news sound bite lasted 45 seconds. By the year 2,000 it had dropped to 8 seconds. Ad clutter has increased annually since 1985 and has now exceeded the over-whelming level for many viewers.

Unrelenting Information Overload

Information overload abounds in our society:

* In the last 12 months, 165,000 books were published just in the U.S.

* 1,100 new magazines were launched.

* 720,000 network and cablecast programs were broadcast.

* 650 films were produced.

* The Smithsonian Institution added 1,200,000 items to its collection.

Is it any wonder that you are experiencing information overload, which results in wasted time, poor decision-making, and stress?