It's official: Polls are Bogus

In his illuminating book. The Opinion Makers: An Insider Exposes the Truth Behind the Polls
David W. Moore, who has been praised as a "scholarly crusader" by the New York Times, reveals that "pollsters don't report public opinion, they manufacture it."

"Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, Moore describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting question wording, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The
Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

What's worse, says the author, today's polls "report the whims rather than the will of the people due to an intrinsic methodological problem: poll results don't differentiate between those who express deeply held views and those who have hardly, if at all, thought about an issue. Thus, respondents are compelled to provide an ill-considered, top-of-mind response because the method does not offer the option of expressing no opinion."

Moore says that forced-choice polls not only distort public opinion, they create a legitimacy spin cycle, which damages U.S. democracy...