Sexy Images and Decision-making
Valerie Iancovich, writing for the DiscoveryChannel in Canada says “It's not shocking news that a bikini-clad woman will affect many men's judgment. But now, a recent study suggests that a man with high testosterone levels is more easily-influenced by a scantly-clad lady than guys with lower levels of the hormone.”
“Once the men with high testosterone were exposed to the photos of the women, they were more willing to settle for a poorer deal. As a matter of fact, just touching a bra prior to playing the game seemed to squander the resolve of the testosterone-heavy men.”
So, macho guys, be careful what type of information (photos, graphics) you’re exposed to. It might render your contort your decision-making capacity.
Labels: advertising, beauty, brain, decision-making, marketing, media, neuroscience, sexism